Book Marketing

Marketing your book (or other product or service) is critical for success and Internet marketing is an area you’ll not want to ignore. Your own author Website is a great start to having an online presence, but actively enhancing a more diverse online presence through book marketing will create greater results. To see results from your book marketing activities, you must set time aside each day  to work on two to five marketing activities. To that end, take a moment right now to block out time for online marketing over the next six months. Some Website
publishers and blogger who publish reviews also write them.  Others seek out book reviews from independent reviewers. This means gaining online book reviews is a two-pronged approach: 

(1) Send review copies directly to online publications that accept them and 

(2) send review copies to independent online reviewers.

The better you target your review requests, the more likely reviewers (and their readers) will be interested in your book. When searching for reviewers, include your subject matter or category together with book reviews in your search terms. Examples: children’s book reviews, business book reviews, etc.